Zarina Prvasevda Ensemble
Balancing her rich heritage with authentic self-expression, Macedonian artist Zarina Prvasevda found her own voice on her long-awaited debut album, Eho.
Her vocal technique is rooted in Eastern European and oriental traditions, which she combines with instrumental and rhythmic diversity. The surprisingly mature debut album takes inspiration from nature, collaborations with like-minded artists and Macedonian grandmothers she collects stories and songs from. A heartfelt and fresh take on Macedonian heritage, Eho features 11 traditional songs in 4 different languages.
As an artist not limiting her engagement to music, Zarina is known for joining the effort to declare Shar Mountain to become a National Park, besides genre-crossing artistic collaborations and bringing the Macedonian heritage to an ever-wider audience.
Zarina is the winner of the UPBEAT Best New Talent Award of 2023.
The European Showcase Platform for World Music UPBEAT, co-funded by the European Union supports emerging artists who sing in their own language, connect to their cultural roots and speak to current audiences. Among the 10 shortlisted nominees, the audience selected the final winner: through a Europe-wide public voting, Zarina Prvasevda, the upcoming Macedonian singer got chosen to receive the very first UPBEAT Award!
With the support of MOST Balkan Music Export program